Articles and Resources
These articles and resources are collected from three sources:
- Kansas Agritourism Destinations and Agritourism Articles
These case studies examine various Kansas Farms and Ranches to explore what they offer, how they attract customers, how they plan their programs and expansion, what works, and what doesn't work. These articles were monthly features in the Kansas AgriTourism News, a monthly e-newsletter published from March, 2005, to December, 2007. (Click to read.)
- Agritourism Articles by Jane Eckert, AgriTourism Consultant
Jane Eckert, the founder of Eckert AgriMarketing, is a nationally recognized expert in AgriTourism and AgriMarketing, and was recently presented the 2005 Leadership Award by the North American Farm Direct Marketing Association. Jane has devoted herself to helping thousands of tourism professionals and farmers grow their profits through AgriTourism.
Jane worked directly with the development of the Kansas AgriTourism Initiative in 2004, and also served as the consultant to the state in 2005. Part of the 2005 project was the establishment of this website.
Eckert AgriMarketing provided the writing and maintenance for this website along with the electronic newsletter, Kansas Agritourism News, under guidance of the Kansas Agritourism Council from March 2005 to December 2007. (Click to read.)
- Kansas AgriTourism News
This electronic newsletter was published from March 2005 to December 2007 under the supervision of the Kansas Agritourism Council, and funded by Frontier Farm Credit. Newsletters featured Kansas AgriTourism destinations, how-to articles, suggestions and ideas, and news for farms and ranches engaged in AgriTourism. The newsletters were written and produced under contract by Eckert AgriMarketing.
This newsletter was presented the Award of Merit for electronic publications in regional competitions sponsored by the National Agri-Marketing Association (NAMA). (Click to read.)
Feature Farm Destinations and Agritourism Articles:
March 2005
Chicken N Pickin' Farm, Walnut, Kansas
AgriTourism Becoming Big Business in Kansas
April 2005
Swanson Farms
Hunting for the Life They've Always Wanted
May 2005
Kuhrt Ranch
The Prairie Castle Bed & Breakfast
June 2005
Fulton Valley Farms
Boot Scootin Barn
July 2005
Cedar Valley Farm
They Just Want To See a Real Farm
August 2005
Holy-Field Vineyard & Winery
Mastery, Mystery theatre, Music, Mood, and Marketing
September 2005
Harvest Farm, Turon, Kansas
"Let's Try that pumpkin idea of yours."
October 2005
Renyer's Pumpkin Farm
"A Turning Point"
November 2005
Covert Creek Lodge
In the Middle of Nowhere, Surrounded by Everywhere
December 2005
Prairie Elf Christmas Trees
It's All About the Experience!
January 2006
Barrel Springs Hunt Club
When One Door Closes, Another Opens
February 2006
Blue Sky Farm
Thinking Big by Thinking Small!
March 2006
Kansas Alpaca Company
She's Much More Than Just Another Pretty Face!
April 2006
Trader's Lodge
Destination Dining
May 2006
Fieldstone Enterprises
For a Quick Round of...Apples?!
June 2006
Grassland Gardens
Science and Art Equals a Career
July 2006
Windswept Winery
Taking the Long Road Back to Kansas Wine Country
August 2006
Rees Fruit Farm
Enjoy an Apple Cider Slush at the Oldest Commercial Fruit Farm in Kansas
September 2006
Cole Family Farm
This Family Is Thinking "Community"
October 2006
K.C. Pumpkin Patch
Best Practices Strategy Pays Off!
November 2006
Poore Farm
Hunters Are Going to the Poore Farm!
December 2006
Delps Christmas Tree Farm
Guessing the Nine Year Forecast
January 2007
Spearpoint Ranch
Good Research Results in Steady Growth
February 2007
Lazy D
Outfitters; A Hunter's Perspective
March 2007
Dunns Landing; Teaming Up Weddings and Horses
April 2007
The Wide Open Spaces; Gypsum Hills Trail Rides
May 2007
Just a Working Cattle Ranch; Flint Hills Ranch Experience
June 2007
Planning Your Marketing Strategies, by Jane Eckert
July 2007
Customer Information Leads to Better Farm Marketing, by Jane Eckert
Ag Clusters: Working Together Results in Big Harvests of Tourists, by Jane Eckert
August 2007
E-Newsletters Allow Marketing Crops the Same Day They Ripen, by Jane Eckert
September 2007
Where Do We Grow From Here?, by Jane Eckert
October 2007
Register Agritourism Operations-Benefits, by Sarah Larison
November 2007
Cottonwood Farms, "Just Good Hunting"
December 2007
Strawberry Hill Christmas Tree Farm, "Can You Draw a Christmas Tree?"
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AgriTourism Articles By Jane Eckert, Agritourism Consultant
Customer Information Leads to Better Farm Marketing
AgClusters: Working Together Results in Big Harvests of Tourists
Planning your Marketing Strategies
E-Newsletters Allow Marketing Crops the Same Day They Ripen
Where Do We Grow From Here? Next Steps!
Register Agritourism Operations-Benefits
Farm Marketers Can Get Free Publicity for Their Farms
What to Say When the Media Comes to Your Farm-reprinted from The Vegetable Growers News.
Weaving Your Website, Part One- A Digest article from the 2005 Kansas Agritourism Workshop.
Weaving Your Website, Part Two- A Digest article from the 2005 Kansas Agritourism Workshop.
Weaving Your Website, Part Three- A Digest article from the 2005 Kansas Agritourism Workshop.
When You Must Borrow Money, Part One- Selecting A Lender Who Shares Your Interests
When You Must Borrow Money, Part Two- Understanding Assets and Liabilities
When You Must Borrow Money, Part Three- The Income Statement and Cash Flow Analysis
When You Must Borrow Money, Part Four- Credit Bureau Report & How to Improve Your Credit Rating
When You Must Borrow Money, Part Five- the Five Credit Factors
Sharing Outdoor Experiences Brings Profits
Farm Sponsorships: Increase Income and Visibility
Evaluating the Fall Season
Rest Assured, You CAN Find Insurance
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Kansas AgriTourism News
(statewide agritourism newsletter)
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